I’m a digital marketing consultant, creative problem-solver, and entrepreneur based in Lexington, KY. Since Oct. 2019 I’ve been in a full-time role as CX Architect for Valvoline. I develop, implement and maintain marketing automation strategy through Salesforce Marketing Cloud. I raise brand awareness, drive traffic and increase conversion for the Core North America business.
I’ve been at the helm of marketing and operations for businesses across Kentucky, Ohio, and Tennessee for more than 10 years. My core experience spans oil distribution, commercial trucking, manufacturing and SaaS industries. I’ve led the brand, creative and digital strategy for businesses of all sizes – from local “Mom and Pop” shops to international corporations. I instill long-term growth through data-informed decision-making. I provide custom solutions to meet any budget and achieve a positive ROI for my clients.
I’m a Kentucky native and proud Centre alumnus with a bachelor’s degree in Economics. Big on the outdoors, I’ve owned and operated Haft Outfitters since 2016. I’ve also owned and helped run wooden-engraving company Neckidwood since 2010. I look forward to hearing your story and working with you this year!