I’m a digital marketing consultant, creative problem-solver, and entrepreneur based in Lexington, KY. Since March 2021, I’ve been in a full-time role as Technical Manager, Salesforce Marketing Cloud for Merkle (a dentsu company). I provide leadership across internal and external teams, guiding the design, development, and optimization of marketing automation strategy in SFMC. I raise brand awareness, drive traffic, and deliver increased customer lifetime value (LTV) for our clients.
I’ve been at the helm of marketing operations for businesses across Kentucky, Ohio, and Tennessee for over 15 years. My core experience spans oil distribution, commercial trucking, manufacturing, and SaaS industries. I’ve led the brand, creative, and MarTech strategy for businesses of all sizes – from local “Mom and Pop” shops to global corporations. I instill long-term growth through data-informed decision-making. I provide custom solutions to meet any budget and achieve a positive ROI for my clients.
I’m a Kentucky native and proud Centre alumnus with a bachelor’s degree in Economics. Big on the outdoors, I’ve owned and operated Haft Outfitters since 2016. I’ve also owned and helped run a wooden-engraving business, Neckidwood, since 2010. I look forward to hearing your story and working with you this year!
